Generative AI Isn’t Happening Like We’ve Been Told

Although the AI future isn’t coming as quickly as we were told, it will arrive. Bringing that future to life will require new plumbing (read: technological standards and infrastructure), and a number of key business opportunities are going to be involved in the making of that plumbing. Incumbents have an opportunity to put their advantages to work as AI models develop. AI may not be happening the way we were told, but it is happening, and now is the time to get to work. 

This Javelin Strategy & Research report looks at the current state of play in generative AI in terms of impact and deployment, considerations for payment entities as the technology evolves and takes shape, and how the enhancement of the models driving generative AI is likely to change the way consumers think about and engage in transactions.

Key questions discussed in this report: 

• What real-world developments are happening in generative AI?
• What opportunities exist for those who can understand these developments?
• How should payment industry participants evaluate the relative importance of generative AI to their future business strategies?

Companies Mentioned: 

Automation Anywhere, Blue Prism, DeepSeek, IBM, Microsoft, OpenAI, UI Path